30th Mar2011

I’d Like to Buy the World a Coke

by Jon Chew

The video is taken from a Coca Cola commercial played in the early 1970s in which Coke’s advertising company, McCann-Erikson, got a team of multicultural people to stand atop a hill and sing a brand new song written by Bill Backer, Billy Davis and Roger Cook entitled “I’d Like to Buy the World a Coke.”



Lyrics:
I’d like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I’d like to teach the world to sing in perfect harmony,
I’d like to buy the world a Coke and keep it company.
It’s the real thing, Coke is what the world wants today.

As this is my first review. I will explain a bit more about the history of this video before getting into my thoughts. I feel the back story behind this video helps. More after the break.

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