10th Apr2011

Mr. W

by Jon Chew

This one will blow your mind, literally.

This video makes you wonder all the way up until the end. I will avoid spoiling it here, but I will give the basics. The video was released in 2007 as a German energy film by Nordpol+Hamburg. The video has won many international and European awards for its clever creativity.

Straight from the Epuron Website:

“Power of Wind” from EPURON wins Golden Lion in Cannes
- Renewable Energies wins international competition
- Conergy Group again triumphs at Cannes
- Agency: Nordpol+ Hamburg

Hamburg, 29 June 2007: EPURON GmbH, a subsidiary of Conergy AG, won the top honour for best film advertising spot at the International Advertising Festival in Cannes. The “Power of Wind” ad is recognized as the most successful tv spot from Germany at Cannes. It was created by Nordpol+ Hamburg regarded as one of the most creative agencies worldwide.

The Spot cleverly demonstrates in a very charming and poetic way the strength of the wind – when used intelligently – everyone benefits. This project also drew the support of the German Federal Ministry of Environment. “When I saw ‘Power of Wind’ for the first time I was drawn by the motive and the humor of it. The Nordpol team did a great job in interpreting the meaning of wind energy into image and sound. It was an excellent ad for the future of renewable energies, “said Environment Minister, Sigmar Gabriel.

This was the second time the Conergy group was awarded for an advertising spot. In 2001, Conergy was a qualifier at Cannes. Now EPURON stands at the top of the ladder. “The Golden Lion proves that renewable energies can no longer be overlooked, not even the jury at Cannes,” replied Nikolaus Krane, Executive Board Member of Conergy AG and Managing Director at EPURON.

Joachim Mueller, responsible for wind development at EPURON, added: “The creative achievement of Nordpol fits perfectly to our wind business. We also successfully offer innovative concepts to our customers. Instead of contacts, we increase the profitability for the investors of our wind parks.”

EPURON will show this ad to its international B-2-B customers, on TV (business and news-channel) and on-line.

Amazing work from an amazing company. That pretty much sums this video.

06th Apr2011

Smarties Show Your Colours

by Jon Chew

Sometimes I’m right, but I can be wrong. The rest of the post is after this song.

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02nd Apr2011

The Man Your Man Could Smell Like

by Jon Chew

Today being Friday, I’ve decided to focus on a more Friday night feel kind of ad. Alas, I give my input on the infamous Old Spice commercial that took off like a storm over the last two years: The Man Your Man Could Smell Like. More after the break.

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30th Mar2011

I’d Like to Buy the World a Coke

by Jon Chew

The video is taken from a Coca Cola commercial played in the early 1970s in which Coke’s advertising company, McCann-Erikson, got a team of multicultural people to stand atop a hill and sing a brand new song written by Bill Backer, Billy Davis and Roger Cook entitled “I’d Like to Buy the World a Coke.”



Lyrics:
I’d like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I’d like to teach the world to sing in perfect harmony,
I’d like to buy the world a Coke and keep it company.
It’s the real thing, Coke is what the world wants today.

As this is my first review. I will explain a bit more about the history of this video before getting into my thoughts. I feel the back story behind this video helps. More after the break.

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