13th Apr2011

How Tippex Won the Internets

by Jon Chew

A bit busy so I’ll just post the video. The best part of the campaign is the user feedback and many options one can play around with. Let’s just say it utilizes the product very cleverly. Every response you put in has a funny twist. Among the comment boxes are many suggestions given by users.

“smokes pot with” is a nice toss in.

04th Apr2011

Skittles Touch Cat

by Jon Chew

Changing up their “Taste the Rainbow” slogan, Wrigley Jr’s’ Skittles attacks the online masses with a simple change of words, “Touch the Rainbow.” The concept originally came from creative ad agency BBDO Toronto and was written by a man by the name of Chris Joakim. More after the break.

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