One day I was at my friends place bored yet managing to play some Xbox. As time passed we decided it was time to play a new game off Xbox Live Arcade. That is where I met “Castle Crashers”, a multiplayer, beat’m-up, side-scrolling brawler available on both Xbox Live and the Playstation Network. Instantly I was hooked. (more…)
A bit busy so I’ll just post the video. The best part of the campaign is the user feedback and many options one can play around with. Let’s just say it utilizes the product very cleverly. Every response you put in has a funny twist. Among the comment boxes are many suggestions given by users.
This video makes you wonder all the way up until the end. I will avoid spoiling it here, but I will give the basics. The video was released in 2007 as a German energy film by Nordpol+Hamburg. The video has won many international and European awards for its clever creativity.
“Power of Wind” from EPURON wins Golden Lion in Cannes
- Renewable Energies wins international competition
- Conergy Group again triumphs at Cannes
- Agency: Nordpol+ Hamburg
Hamburg, 29 June 2007: EPURON GmbH, a subsidiary of Conergy AG, won the top honour for best film advertising spot at the International Advertising Festival in Cannes. The “Power of Wind” ad is recognized as the most successful tv spot from Germany at Cannes. It was created by Nordpol+ Hamburg regarded as one of the most creative agencies worldwide.
The Spot cleverly demonstrates in a very charming and poetic way the strength of the wind – when used intelligently – everyone benefits. This project also drew the support of the German Federal Ministry of Environment. “When I saw ‘Power of Wind’ for the first time I was drawn by the motive and the humor of it. The Nordpol team did a great job in interpreting the meaning of wind energy into image and sound. It was an excellent ad for the future of renewable energies, “said Environment Minister, Sigmar Gabriel.
This was the second time the Conergy group was awarded for an advertising spot. In 2001, Conergy was a qualifier at Cannes. Now EPURON stands at the top of the ladder. “The Golden Lion proves that renewable energies can no longer be overlooked, not even the jury at Cannes,” replied Nikolaus Krane, Executive Board Member of Conergy AG and Managing Director at EPURON.
Joachim Mueller, responsible for wind development at EPURON, added: “The creative achievement of Nordpol fits perfectly to our wind business. We also successfully offer innovative concepts to our customers. Instead of contacts, we increase the profitability for the investors of our wind parks.”
EPURON will show this ad to its international B-2-B customers, on TV (business and news-channel) and on-line.
Amazing work from an amazing company. That pretty much sums this video.
Changing up their “Taste the Rainbow” slogan, Wrigley Jr’s’ Skittles attacks the online masses with a simple change of words, “Touch the Rainbow.” The concept originally came from creative ad agency BBDO Toronto and was written by a man by the name of Chris Joakim. More after the break.
Today being Friday, I’ve decided to focus on a more Friday night feel kind of ad. Alas, I give my input on the infamous Old Spice commercial that took off like a storm over the last two years: The Man Your Man Could Smell Like. More after the break.